Effective Merchandising Tips from Structural Concepts

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  • What you see, smell and hear directly affects what you will decide to buy.
  • FACT: 60% of food quality perception is based on the environment.

Helpful tips proven to capture your customer’s attention:

  • A black interior makes your case disappear and your fresh, colorful products “pop”.
  • Create a colorful border around your fresh products using larger platters.
  • See the freshness! Tiered glass shelving allows maximum visibility on every level.
  • Adjust shelves to accommodate a variety of merchandise and to add visual interest.
  • Mirrored ends and reflective rear doors help the display appear fresh and full.
  • Combine single serving foods onto a large platter to create a fresh image.
  • Create a theme by adding props, greenery, colorful fabrics or bottles of wine. Be creative!

Remember, it’s all about stimulating the desire to purchase. Make your displays attractive and enticing using shapes, colors, textures, props and creativity.

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Does Your Undercounter Refrigerators & Freezer have Problems Holding Temperature?


Does Your Undercounter Refrigerators & Freezer have Problems Holding Temperature?

Continental Refrigerator can Fit Your Kitchen with their Functional Front Breathing Undercounters.

Their undercounters are designed to maintain NSF-7 temperatures in 100°F ambient Continental Refrigerator understand that compressor failures are an inconvenience in your busy kitchen, Their front breathing, rear-mounted & side-mounted undercounters have a unique, bottom mounted ventilation system.  All models are designed to allow cabinets to be flush against a wall or built into the counter to vent heat out the front.  Whether it’s standard model or a modified solution, Continental Refrigerator can create a “Right” solution to fit the needs of your foodservice operation.


Rear-mounted UC Refrigerators/Freezers

Key Model Features

  • Performance-rated, front breathing refrigeration system
  • Door and drawer combinations, at time of order or afterwards for in-the-field installation
  • Easily serviceable back mounted compressor
  • Automatic electric defrost (freezers only)
  • Interior hanging thermometer
  • Heavy-duty, epoxy-coated steel shelves
  • Field rehingeable doors
  • 3 5/8″ casters

Side-mounted UC Refrigerators/Freezers

Key Model Features

  • Performance-rated, front breathing refrigeration system
  • Compressor on left or right
  • Refrigerated door compartment over the compressor, with the option of a refrigerated drawer
  • A unique forced air design utilizes fans (approx. every 12″) across the entire back of unit for even distribution of cold
  • Expansion valve for quick recovery (refrigerators only)
  • Built-in, off cycle defrost timer (refrigerators only)
  • Interior hanging thermometer
  • Field rehingeable doors
  • 3 5/8″ casters

Click for more info:
http://www.continentalrefrigerator.com/